B2B & wholesale for Shopify
Go the whole hog on wholesale.
Trade sign-ups, native B2B pricing and quick ordering by SKU for Shopify stores on Basic, Grow and Advanced. One flat price. No order caps, no seat fees.
Free plan available · Pro $19/month · 14-day free trial
- Works on Basic, Grow and Advanced
- Any Online Store 2.0 theme
- Native Shopify B2B underneath
- One flat price, no order caps
Why Wholehog
Everything native Shopify B2B is missing
Shopify stores on Basic, Grow and Advanced can now use native B2B companies and catalogues. What they can’t do out of the box is let buyers apply for a trade account, show trade prices on product pages, or give buyers a fast way to place a big order. Wholehog fills those gaps, and it builds on Shopify’s own B2B features underneath, so trade prices are right in your theme, cart and checkout.
Trade applications
Trade applications with one-click approval
Add a trade application form to any page. Applications land in a queue in your Shopify admin. Approve one and Wholehog creates the Shopify B2B company, location and contact for you, puts the buyer in your trade tier and emails them a link to log in.
You can also ask the applicant for more information, or reject with an optional reason.


Trade tiers
Trade tiers on Shopify’s native catalogues
Set a percentage off for a tier and Wholehog sets up the B2B market and catalogue in Shopify. Approved accounts join your default tier automatically. Because the prices are real Shopify prices, they show everywhere: product pages, collection pages, cart and checkout.
Free includes one tier. Pro gives you up to three, Shopify’s limit below Plus.
Trade prices & content lock
“Log in to view trade prices”
Place the trade price block next to the price on your product page. Visitors who aren’t logged in see “Log in to view trade prices” with a link to apply. Trade buyers see their price for the selected variant, plus any quantity rules and price breaks.
Content lock
Keep trade-only collections and products away from retail visitors. Anyone without a trade account is sent to the login page, or a page you choose, and locked pages are hidden from search engines.

Quick order page · Pro
The whole order on one page.
Give trade buyers one page where they can order everything in a single go. They see their own prices, search across titles, SKUs and options, and fill in quantities from a size run, a colour by size grid or a simple list. Pasting a list of SKUs and quantities works too.
It copes with thousands of products. In testing, a 194-line order went into the cart in one go in about three seconds.
Their own prices
Each buyer sees the price they pay.
Search everything
Titles, SKUs and options.
Grids and size runs
Colour by size, size run or a simple list.
Paste a SKU list
SKUs and quantities in, straight to the cart.
Built so it can’t break your theme
Your theme’s prices are never rewritten
Trade prices appear in Wholehog’s own blocks, so theme updates and theme changes won’t break your pricing.
Works with any Online Store 2.0 theme
Drop the blocks in with the theme editor. No code.
Fast storefront
Wholehog’s storefront blocks are served by Shopify. Product pages make no calls to our servers.
Native B2B underneath
Companies, catalogues and checkout are Shopify’s own, so they keep working with Shopify’s B2B features as they grow.
Pricing
Wholesale without the hogwash.
No order caps, no per-account fees. Billed through your Shopify account. Cancel any time.
Free
For as long as you like.
$0
- Trade application form and approval queue
- Auto-approve by email domain or country
- Trade price block (“log in to view trade prices”)
- Content lock for trade-only products and collections
- Optional embed to hide theme prices
- 1 native trade tier
- Small “Powered by Wholehog” link
Pro
A month, flat.
14-day free trial
$19
- Everything in Free
- Up to 3 native trade tiers
- Per-company contract prices
- Quick order page and SKU upload
- Fixed prices, quantity breaks and case sizes
- Minimum trade order value
- Reorder from previous orders
- Remove Wholehog branding
- Request for quote (coming soon)

Made by Rococo Digital
Wholehog is made by Rococo Digital, a UK web agency that has built B2B and wholesale setups for many Shopify merchants. We kept finding B2B apps that either missed the basics or were priced for much bigger businesses, so we built the one we wanted to recommend.

Ready to take trade orders properly?
Install Wholehog free and approve your first trade account today.
[TO DO: point the “Install on Shopify” buttons at the App Store listing when it is live]